How effective off-the-shelf skin care products really are? All those products sold in beauty shops and retail chain stores, do they truly help?
The British Consumerism Magazine "which.co.uk." has lately published a report that claims that there is no difference between expensive and cheap eye creams which are sold in the retail chain stores - for all of them the effectiveness in reducing wrinkles around the eyes is very limited.
The report is based on the research initiated by The British Consumerism Magazine, which examined the effectiveness of 12 eye creams, all belonging to well known brands, in diminishing wrinkles. The participants were women between the ages of 35-65, and used the products for 6 weeks. At the end of the trial five skin experts analyzed high resolution pictures of the skin around the eyes taken both before and at the end of the trial period in purpose to examine if there has been any visible improvement in the depth or length of the wrinkles. They concluded that none of the products tested was close to eliminating all together or at least reducing the wrinkles` appearance.
This is not the first research that has found limited effectiveness in off-the-shelf skin care products. A previous research that was done in 2006, tested hundreds of women between the ages of 30-70, that had used cosmetic products purchased in the beauty shops and department stores. The research concluded that the influence of those products is relatively minor. Moreover, the creams considered to be among the excellent ones succeeded to reduce only 10% of the wrinkles.
It is not a coincidence that both researches, which had received a lot of press on the internet and vigorous TV discussions in Britain and in the United States, arrived at the same conclusions. The majority of cosmetic products sold in department stores do not contain high concentrations of active ingredients. Which means that by the nature of their definition, off-the-shelf products can`t bring about a change in the skin's appearance; this is just one of the differences between these cosmetic products and the professional cosmetic products sold through licensed beauty therapists.
Here are some of the main reasons why you should purchase professional cosmetic products:
Professional products contain higher concentrations of those active ingredients which have been found effective in achieving the purpose of the product's aim and therefore enable more effective results in less time.
An example is C the Success Vitamin C Serum from Holyland Cosmetics. The serum, which contains the highest concentration of vitamin C today with over 17% pure vitamin C, was highlighted on the American TV network NBC as well in the international magazines Vogue and Elle, where it was recommended as one of the most effective topical skin care products.
Another good example is the Alpha Complex and Alpha-Beta & Retinol product lines from Holyland Cosmetics, which contain active concentrations of Alpha and Beta Hydroxide acids.
Results oriented and purpose focused
In professional cosmetics there is a vast variety of products which are formulated for different skin conditions and skin types. Holyland Cosmetics has developed many products aimed at particular complexions and with the purpose of treating specific skin conditions such as: seborrhea, couperose, rosacea, body acne, post acne, scars and more.
Relating to complexity of factors
With professional products you can build a individualized skin care regimen and match the treatment plan according to the client`s individual parameters - age, skin condition, climate, sensitivity, pigmentation etc'.
The combination of products enables professionals to carry out more effective and result oriented treatments for various skin conditions. In order to provide long lasting solutions to diverse skin problems Holyland Cosmetics has developed comprehensive and complete product lines which can be combined between each other in order to achieve greater effectiveness. For example, the advanced exfoliator from the Alpha-Beta & Retinol product line can be combined in various topical treatments among them for severe acne and scars, to increase the effectiveness of the overall treatment.
Marketing through licensed beauty therapists
When choosing randomly off-the-shelf products, a wrong choice can cause skin problems, such as: cosmetic acne, skin infections, swelling and even accelerated aging of the skin!
On the other hand, professional cosmetic products are marketed by certified aestheticians, in order to enable the optimal individualized match to the complexion following a thorough examination of the client's skin, and with the proper guidance and instructions for the at home skin regimen. Only the certified professional has the knowledge and understanding of the key, active ingredients found in each product, what these components are meant to do, how to combine them for best results and who they are suitable for. A client interested in buying products is not obligated to undergo a treatment series unless she/he decides to do so. However, in many cases a professional treatment is recommended in order to achieve optimal results.
Particularly effective formulations for aestheticians - professional cosmetics incorporates a variety of products which is solely for qualified aestheticians to use in the clinic following training and instructions in the application of the formulations as well as advanced working techniques. For example, we atHolyland Cosmetics, train professionals in the unique "Dermato Cosmetic System", a revolutionary concept that offers a comprehensive treatment plan for renewing and rehabilitating the skin. In this course we teach the applications of different products in combination with a professional grade exfoliator where every combination is individually suited to the client's needs, for both the professional treatment and the at home skin regimen, according to the skin type and the condition treated.